For my studio shot, I was given the task of shooting a still life photograph, and after plenty of research, decided to look into the company 'Smirnoff'. I began to look into the company.. when it began and their backgrounds, their aim, what they provide, their look etc.
Smirnoff is a brand of Vodka that was produced by the British company Diageo and has now traveled around the entire world, in over 130 countries. The Smirnoff Distillery was founded in Moscow; Russia, and is a traditional Russian drink.
The images that Smirnoff provide aim to give a classy, up market approach, targeted at the sophisticated weekend drinker, as opposed to the traditional “binge drinker” of modern day society. Yet, is this the case?The coloring of the drink is traditionally opaque, a white color that has mass appeal, making sure not to distinguish between gender, both male and female. The drinks above have been bathed in light from all angles, however predominantly back lit, due to the mass amount of light that comes through the drink, allowing us to see the contents of the glass.
What I am interested in is the fact that yes, they may well present their products in this way, but why do they then contradict themselves by also showing photos of the typical 'binge drinker'. This got me thinking into what I could do to portray these contradictions.
After a lot of consideration and ideas, I thought about what wasn't so 'classy' about the typical binge drinker. I began to think about when you go into a club or a bar, what do you see that suggests this? I thought about in the bathrooms, and all the graffiti on the walls that you tend to see and wondered if I could interpret this in my work. I did some research into the kind of things written on club bathroom walls, finding things such as:
So I experimented with this idea, and ended up actually writing on the Smirnoff bottle, and this is what I came up with. The first couple of images I took as a test, and throughout I took around 80 different photographs, testing each different lighting technique to see which would work best.
I took the photographs straight and simple because this is what I thought looked the most effective, and also it was the way that Smirnoff present their own drinks and I wanted to mimic that in a way.
I continued to experiment with different lighting..
On these two photographs above, I was getting closer to the right shot, but was not happy with the dark shadow on the light of the photo.
Final Studio Shot
I was happy with the final outcome of this shot, I think it portrays Smirnoff in the way the lighting is staged, and mimics their own way of displaying their products, but also adds that controversy with the graffiti over the bottle. It was a lot of fun doing this studio shot and I think I achieved what I set out to do.
Smirnoff is a brand of Vodka that was produced by the British company Diageo and has now traveled around the entire world, in over 130 countries. The Smirnoff Distillery was founded in Moscow; Russia, and is a traditional Russian drink.
The images that Smirnoff provide aim to give a classy, up market approach, targeted at the sophisticated weekend drinker, as opposed to the traditional “binge drinker” of modern day society. Yet, is this the case?The coloring of the drink is traditionally opaque, a white color that has mass appeal, making sure not to distinguish between gender, both male and female. The drinks above have been bathed in light from all angles, however predominantly back lit, due to the mass amount of light that comes through the drink, allowing us to see the contents of the glass.
What I am interested in is the fact that yes, they may well present their products in this way, but why do they then contradict themselves by also showing photos of the typical 'binge drinker'. This got me thinking into what I could do to portray these contradictions.
After a lot of consideration and ideas, I thought about what wasn't so 'classy' about the typical binge drinker. I began to think about when you go into a club or a bar, what do you see that suggests this? I thought about in the bathrooms, and all the graffiti on the walls that you tend to see and wondered if I could interpret this in my work. I did some research into the kind of things written on club bathroom walls, finding things such as:
So I experimented with this idea, and ended up actually writing on the Smirnoff bottle, and this is what I came up with. The first couple of images I took as a test, and throughout I took around 80 different photographs, testing each different lighting technique to see which would work best.
I took the photographs straight and simple because this is what I thought looked the most effective, and also it was the way that Smirnoff present their own drinks and I wanted to mimic that in a way.
I continued to experiment with different lighting..
On these two photographs above, I was getting closer to the right shot, but was not happy with the dark shadow on the light of the photo.
Final Studio Shot
I was happy with the final outcome of this shot, I think it portrays Smirnoff in the way the lighting is staged, and mimics their own way of displaying their products, but also adds that controversy with the graffiti over the bottle. It was a lot of fun doing this studio shot and I think I achieved what I set out to do.
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